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Nike just do it. Eric risberg ap this article is. In september former 49ers quarterback colin kaepernick became the new face of nike s just do it campaign. And set in futura bold condensed is a trademark of shoe company nike and it is one of the core components of nike s brand. To mark the just do it slogan s 30th anniversary in 2018 nike released an ad with colin kaepernick the former san francisco 49ers quarterback who kneeled in protest during the national anthem.
One of the first television spots of the campaign featured a video of 80 year old marathoner walt stack see video below who explains to viewers how he runs 17 miles every morning. Nike aligning kaepernick with just do it is the latest chapter in the company s history of responding to issues resonating with the public at a given moment. Just do it stylized as just do it. Nike just do it collection few sayings summon the athletic spirit quite like nike s most infamous slogan just do it for decades it has been the competitive call for athletes of all sports and continues to reign supreme as one of the most recognized statements in the sports world.
The slogan was coined in 1988 at an advertising agency meeting. It was a provocative statement from a disturbing figure but the call to action of do it resonated with advertising executive dan weiden who was looking to help nike compete in the sports. Inspiring the world s athletes nike delivers innovative products experiences and services. Nike delivers innovative products experiences and services to inspire athletes.
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